Targeting the right experts...
The people you should be approaching are the people with influence
within the niche market. The top bloggers, the forum owners, the
forum moderators, the forum members who are known for their expertise.
Look out for the people who write and publish credible articles,
check out "Yahoo Answers" and see who's providing good
quality answers. And, of course, you should also have the writers
and publishers of existing info-products on your list of potential
experts.
So, how do you get them begging you to accept
their contributions?
Most of the people I've mentioned above have the same objective
as you. they want to build their list of subscribers and they want
to sell products.
What better way of getting exposure to their target market than
getting a credit for a contribution to an info-product that is likely
to get a wide distribution within their target market?
And the way to get them on board is simple.. Tell them the truth.
Explain that your specialist expertise is in info-product marketing
and you can help them to build their reputation and gain exposure
in their own market.
If all else fails, you can always offer
to pay for their contribution.
A really smart approach is to offer them a "special contributor
affiliate commission". Then they get exposure in the market,
they get the opportunity to make money and you get access to their
list.. Win, win, win!
Think as yourself as the Editor who approaches a number of experts,
gets them all to make a contribution to the publication and then
organises the content into a finished product.
Don't just sit there!
Can you see how powerful this strategy can be? But only if you
take action. You really do need to dig into your niche market, find
a problem where there are enough people willing to pay for a solution;
and then you have to be willing to put in the effort to create a
product... That provides that solution.
The more you do it, the easier it gets!
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